Re:Cruit

OVC

Project Overview

We collaborated with Re:Cruit a software company on a mission to build the silicon valley of Bangladesh - a city of hackers, builders, and leaders, on making contents of their team members' experiences of how being a part of re:cruit is more than just coding.

Project Highlights

- OVC series
- Brand Awareness
- Varying Theme and Indoor-Outdoor shoot
- User Story

Challenge

Our task was to create a series of Original Video Contents that would showcase the employee journeys at Re:Cruit. We had to come up with several unique videos that not only shared the diverse perspective of different employees but also focused on why being a part of Re:Cruit is more than that meets the eye. The main challenge was to prepare a group of diverse content for a group of talented and diverse people with varying tastes, hobbies and employee journey map.

Solution

We traveled to Sylhet and spent more than a week getting to know the team members we would focus on that allowed us to create unique content ideas focusing on each of their strengths and their stories. We shot both indoors and outdoors with each video focusing on different themes sharing the unique journey of the team members at Re:Cruit.

Visual Results

The Results

Re:Cruit shared the OVC series internally and externally in different social groups for engineers, coders and interested parties. The OVC series allowed Re:Cruit to share the unique journey of their team members and demonstrated how potential employees can be a part of Re:Cruit and what is awaiting them. This series was used as part of their HR campaign to hire new resources and raise their brand awareness. 


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