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TukiTaki

Digital Marketing Campaign

Project Overview

We collaborated with TukiTaki, an e-commerce platform boasting the Largest Asian online collection of creative lifestyle products, on their wedding registry campaign. Our goal was to share the USP of their new wedding registry by developing OVCs and Model Photographs that would allow TukiTaki to introduce this new feature to their social media audience.

Project Highlights

- Digital Campaign
- OVC
- Model Photography
- Social Media Marketing

Challenge

We were tasked to create an OVC targeted towards the new generation who are willing to break the societal norms of wedding gifts that have been practiced in Bangladesh for centuries. The challenge was to share the unique advantages of the wedding registry and at the same time introduce a new concept to the mass that would compel to-be wed couples to use this feature, a concept which was unprecedented before in the country. 

Solution

We created an OVC focused on the pros of wedding registry and how it can benefit newly wed couples as they start their new life together. We also showcased how users can use this wedding registry which would allow TukiTaki to use this video as a placeholder when new users visit their website. We produced several model photographs and product photographs that were later used on their social media as part of a story build up and introduction to this concept.

Visual Results

The Results

TukiTaki used the model photographs as part of their story build that allowed them to introduce a new concept in the wedding gift norms. They were also able to use the OVC on their website as an introduction to the wedding registry that helped their customers better understand the concept and increased the usage of this new feature on their platform. 


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